Elegant and intuitive interface.
The first time you pick up an iPhone, you know how to use it. That's because the revolutionary Multi-Touch interface in iOS was designed for the most natural pointing device ever: your finger. So whether you're using one of the built-in apps or one of the over 300,000 apps and games available from the App Store, you control everything with a tap, drag, swipe, pinch, flick, or twist of your fingers. Even tasks that might seem complicated — such as starting a FaceTime call or editing a video with iMovie — are simple, easy, and fun.
